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  Direct Mail  
 


 
We found:
 
Direct mail advertising has increased each year over the last 50 years.
Direct mail advertising outperforms other media during periods of weak economic growth.
Direct mail advertising has held up particularly well during the last two downturns.
Direct mail advertising outperforms other media during periods of moderate economic growth.
Direct mail advertising thrives when there is competition from new media.
The demand for direct mail advertising is inelastic with respect to postal and paper costs.
Marketers typically reduce their volume by less than the increase in these costs, leadingto accelerated spending.
 

Direct mail includes Flyers, Brochure, Postcards, advertising circulars, catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to both homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis.

Promobiz Solutions is your ideal partner when it comes to direct marketing and advertising promotions. We have a full suite of services to help you promote your business such as co-op direct mail programs, fax broadcasting, email broadcasting, voice broadcasting and targeted marketing lists.

The team at PBS are experts in helping you create a direct response marketing program that works, and the most important thing is that we will analyze the areas most suitable for your business, that means we can decide the areas where your potential customers live by our experiences. We will make it within your budget. Whether you have a large advertising promotional budget or a small advertising promotional budget, PBS can help you get results you need to grow your business. 

Typically we take our clients through the Five Steps to Success with Direct Marketing helping you right from developing your Strategy to Analyzing your data after you have run your advertising promotion or direct response marketing campaign.

 

Advantages for marketers
include the following:

Targeting - Historically, the most important aspect of direct mail was its ability to precisely target previous customers. If a suitable list was available, it could do a good job of targeting prospects.
Personalization - Direct mail can address the customer personally and be tailored to their needs based on previous transactions and gathered data.
Optimization - Because of its direct accountability, direct mail can be tested to find the best list; the best offer; the best timing (and many other factors). Then the winning tests can be rolled out to a wider audience for optimal results.
Analysis - The bulk mailing is large enough to allow statistical analyses. For example the results can be analyzed to see in detail the performance of individual offers in say a squinch report which shows sales per square inch. With suitable media or source codes, the performance of lists can be captured. These enable better selection of offers and lists for future mailings.
Accumulation - Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.
 
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