Canada is a multi-culture country, it’s composed of diverse ethnics, In Canada, there is a considerable amount of excitement surrounding the benefits of ethnic marketing, with over 200 ethnicities in Canada, ethnic marketing is not just a passing fad – soon it will be a necessity for companies to remain competitive. Over 70% of all population growth in Canada comes from immigration and by 2017; one in five Canadians will be a visible minority. It is critical in the changing demographic landscape of Canada that marketers target the larger minority ethnic groups by “gaining a deeper insight into cultural differences that affect how they relate to mainstream media and marketing communications. Canadians cannot be targeted to as one large homogenous group – rather direct marketers should seek out homogenous groups within our heterogeneous society.

We believe any business cannot avoid multi-cultural environment in Canada, One of Promobiz Solutions’ particular strengths is our ability to create and manage campaigns that are equally successful in a variety of languages. Our ethnic marketing group focuses on achieving spectacular results with communications solutions designed to meet the specific needs of ethnic communities such as the Asian community in Canada.