One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels.
This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
The companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.
Email marketing is great for taking advantage of impulse buying.
Subscribers can forward brilliant deals and offers to their friends at the click of a button, your business will consistently build value.
A business can start seeing results within minutes of its emails being sent, as it creates a sense of urgency and convinces subscribers to take immediate action.